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a. Personally Identifiable Information We Collect
There are many features on this Website
for which no registration is required. However, if you are interested in obtaining information, products or services from TAVA Products, or participating in certain activities on this Website (such as making an online purchase, subscribing to one of our magazines, becoming a member of TAVA Products, making an online donation to TAVA Products, or certain special initiatives), you may need to provide us with information about yourself. For example, if you order a product from us, we ask for your name, postal address, e-mail address, telephone number and potentially your credit card number. If you are ordering a product as a gift for another person, we will ask you for that person's name, postal address and phone number to enable us to deliver the gift to the recipient. If you participate in an activity such as a survey or sweepstakes, we may also ask you to provide other types of information such as gender and personal interests, which we may associate with personally identifiable information. In addition, we may combine personally identifiable information that you have provided to us with other information that is publicly available or that we receive from other reputable sources.
b. Other Information Collected through Technology
Finally, our Website uses a variety of technical methods for tracking purposes, including clear gifs (also known as Web beacons). Clear gifs are small pieces of data that are embedded in images on the pages of Websites. We use these technical methods to tell us what parts of our Website you have visited or to measure the effectiveness of any searches you may do on our site. These technical methods may involve the transmission of information directly to us or to a service provider authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our visitors who have agreed to receive e-mail from us, to determine whether our visitors have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be combined with information that is personally identifiable so that we can make our Website, and any e-mails you have agreed to receive, more interesting to you.
c. Third-Party Advertisements
TAVA Products may use your personally identifiable information to deliver the products and services that you request, enhance your experience on our site, provide you with informational and/or promotional materials that you might find interesting, and for internal business analysis and other business purposes consistent with this policy. These uses may generally be categorized as relationship maintenance uses and promotional uses. We describe these uses in more detail below. TAVA Products uses your personally identifiable information to maintain and manage your account, deliver services that you have requested, and generally enhance your experience on our Website. Collectively, we refer to these types of uses as "Relationship Maintenance Uses," and they include all the ways in which we use your personally identifiable information to maintain and manage our relationship with you that do not involve sending promotional materials. Examples of Relationship Maintenance Uses include, but are not limited to:
1. Processing and tracking your orders
2. Providing the services you request
3. Contacting you about the status of an order.
4. Sending you surveys
6. Making changes to Web-based features
d. Promotional Uses
TAVA Products may also use your personally identifiable information to provide you with promotional information about activities, services and products offered by us or selected third parties, including promotional material that you have requested. We strive to select trustworthy, reputable companies who offer high quality products or services of interest to you. (However, you may opt out of receiving promotional communications from us by mail, e-mail, or telephone, as explained below and in the section entitled "Your Choices." And, we will not share your e-mail address with third parties for promotional purposes unless you consent to such sharing by affirmatively agreeing to it). Examples of promotional uses include, but are not limited to – providing you with promotional materials about TAVA Products products and services;
TAVA Products may provide you with promotional materials by postal mail, e-mail, telephone or other means. You may opt out of receiving promotional communications from us by mail, e-mail and/or telephone as provided in the "Your Choices" section below, and in the case of e-mail, you can always opt out of receiving subsequent promotional e-mails by clicking on the unsubscribe link that we provide in every such promotional e-mail message. Please keep in mind, however, that when you purchase or request products or services from TAVA Products or our licensees, promotional materials may accompany delivery of that product or service. Any opt-outs that you may make will therefore not apply to these materials because they accompany products or services that you have requested.
Information Sharing and Disclosure
We take very seriously our responsibility to maintain your privacy with respect to your personally identifiable information. We will therefore share that information only with the following entities, and only in the manner described below.
a. Service Providers
b. Legal Purposes; Business Transactions
TAVA Products may disclose any user or customer information, including personally identifiable information, when we believe that doing so is required by law; may be necessary to protect the property, rights, or safety of ourselves, visitors to our Websites, or other persons. It may also be necessary to disclose our customers' personally identifiable information to third parties, such as credit card companies, to help resolve disputes that arise in the ordinary course of business. TAVA Products may also transfer user or customer information, including personally identifiable information, about a corporate transaction, such as a divestiture, merger, consolidation, or asset sale.
c. Aggregate Information (non-personally identifiable)
TAVA Products may share with third parties aggregated information about you and other visitors to our Website. When we do this, however, we make any personally identifiable information non-personally identifiable by combining it with information about other individuals or by removing characteristics that make the information personally identifiable to you. We share this information to improve our Website and develop content and services that we hope will be of interest to you.
We understand the importance of protecting our customers' privacy, and we therefore provide you with the opportunity to opt-out of having your personally identifiable information used or disclosed for certain purposes. Receiving promotional communications from TAVA Products, including our Affiliates and our licensees, is optional. If you do not wish to receive promotional communications from TAVA Products, including our Affiliates and our licensees, please email us at firstname.lastname@example.org.
Because we plan our communications in advance, it may take several weeks for your request to become effective. If, due to human error, you continue to receive our communications, please contact us again and we will make every effort to correct the situation.
Links to Other Sites
We may provide links on our Website to other sites we think you will enjoy. These sites operate independently of TAVA Products and have established their own privacy and security policies. We encourage you to be aware when you leave our site and to read these policies at any site you visit.
The security and confidentiality of your information is extremely important to us, and we take many steps to safeguard any personally identifiable information or credit card information that you provide to us. We use data encryption technology to help protect against loss, misuse or alteration of your credit card information. Secure Socket Layers (SSLs) encrypt the credit card information sent between your computer and our database. However, no method of transmitting or storing electronic data is ever completely secure, and therefore we cannot warrant or guarantee that such information will never be accessed, used or released in a manner that is inconsistent with this policy.
Personally, Identifiable Information Contained in User Content
Some sections of our Website may allow users to post or transmit messages, comments, screen names, computer files and other materials. TAVA Products does not monitor such transmissions, and therefore cannot be responsible for any personally identifiable information or other information that may be contained in such transmissions.